OFFICE - Evaluation Rubric

Activity Working Towards Achieved Exemplary
What's in a Name

The Business Name

Fulfilled their individual role within the group.
Devised a set of criteria to select a business name.
      
Created a name that was unique but lacked a certain flair. Created a simple yet clever and catchy even funny name that people will remember.
What's in a Name

Presentation

Gave a presentation stating the reasons for the Business Name Gave a memorable presentation showing why the Business Name was applicable to their product. Gave a memorable and clever presentation showing the presentation skills of the group.
       
Logo Design Designed a logo Designed a logo that was creative and interesting Designed a creative, interesting and clever logo
     
Business Plan Created a Business Plan with attention to some aspects eg. the Financial aspects.
   
Created a well-thought out Business Plan with attention to most aspects. Created an inspired Business Plan with attention to all aspects.
Mission and Vision Statement Created a Mission and Vision Statement that clearly defines the aims and purpose of the business. Created a Mission and Vision Statement that clearly articulates the ethics, aims and purposes of the business. Created a Mission and Vision Statement that inspires!
Creating a Motto Created a Motto with some relevance to the business product or service
   
Created a Motto that reflected the Mission and Vision - was a catchy tag line Created a catchy and clever tag line to become a memorable Motto
Designing Business Cards Designed a Business Card with minimum information Designed and well researched Business Card with information and an interesting tag line Researched and designed innovative Business Card giving information and a "hook" for people to ask more about the business.
  
Market Power:

The "30 second" Elevator Marketing Pitch

Delivered an Elevator Pitch which showed the business but was not concise. Might have taken longer than 30 seconds but was still confusing. Delivered a concise Elevator Pitch within 30 seconds with a hook which would lead to more questioning and interest
   
Delivered a concise and challenging Elevator Pitch within 30 seconds, with an interesting hook.
Advertising:

Creating a Presentation

Created and presented a presentation showing the business in a good light Created an interesting presentation that demonstrated how the business operated and its vision
  
Created an interesting and thought provoking presentation that demonstrated how the business operated, its vision and future
  
Your Product or Service Created a product or service that could be sold Created a superb product or service that was highly sought after and had some success in the market Created a superb product or service that was highly sought after with great success in many markets with potential to increase market access in the future
    
Your Journal Entries Made the required entries within the electronic journal Contributed to the Journal by suggesting solutions to problems, encouraging others in the team and effectively using the Journal Contributed to the Journal by suggesting various and well thought out solutions to problems, encouraging and affirming others in the team and effectively using the Journal
 

Introduction | Task | Process | Resources | Evaluation | Conclusion | Teacher's Guide